Mastering the Leap to Series A

SDS 070: Mastering the Leap to Series A

Hey! thank you for reading issue 070 of Startup Definition Sunday (SDS). You can read past issues here.

SDS is the only newsletter that is redefining support for Africa's emerging founders. Every other Sunday, we cut through the fundraising and ecosystem noise to bring actionable insights to 2,273 emerging founders.

Thanks to the folks at Intercom for sponsoring today’s issue.

This newsletter stays free thanks to sponsors. Just clicking the ad below (even if you're not interested!) genuinely helps us keep doing what we do.

Thank you*

Startups get Intercom 90% off and Fin AI agent free for 1 year

Join Intercom’s Startup Program to receive a 90% discount, plus Fin free for 1 year.

Get a direct line to your customers with the only complete AI-first customer service solution.

It’s like having a full-time human support agent free for an entire year.

Apply now

Interested in reaching 2,273 early-stage African founders, operators, and investors?
→ Check out the SDS Sponsor Kit for partnership options and pricing.

✨ From 27 Subscribers to a Conversation You Can’t Miss

Since launching my new publication, Jasiel & Friends, 27 curious minds have already joined as paying subscribers and I couldn’t be more grateful. To each of you, thank you for believing in this journey and fueling these conversations about Africa’s future.

To those already part of this community of curious minds, thank you for joining the journey. Your support means everything.

f you’re passionate about smart, thought-provoking insights, you won’t want to miss last week’s issue featuring Ghanaian visual storyteller, Adotey Lomotey, for a conversation on Storytelling, the African Creator Economy, and Turning Passion into Purpose.

Now to Today’s Issue

I’m thrilled to bring you another issue of SDS. By the time this newsletter lands in your inbox, I’ll be making my way to the front of Tems’ set at Blankets & Wine today in Nairobi. Wish me luck!

Transitioning from a seed-stage startup to a Series A powerhouse is a monumental step. As an early-stage investor, I’ve had the privilege of watching founders navigate this leap successfully. Over time, I’ve noticed three core pillars that separate startups that thrive from those that stall.

If you’re aiming to graduate to Series A funding, here’s your playbook:

1. Crystal-Clear GTM and ICP

At the seed stage, experimentation is your bread and butter. You’re selling a vision of the future to investors. But when you’re gearing up for Series A, investors expect a clear and focused strategy.

By now, you should know your Ideal Customer Profile (ICP) in detail. This includes their industry, company size, pain points, decision-makers, and buying triggers. Then, map this information to your Go-To-Market (GTM) plan. Does your approach to acquiring customers align with the profile of your ideal buyers? Are you using the channels with the highest return on investment (ROI)?

Remember, saying "we can sell to anyone" is a red flag for Series A investors. Show them you’ve moved from the “testing” phase to the “scaling” phase by narrowing your focus and doubling down on what works best.

2. Data-Driven Decisions

Running a company solely on gut instinct might work early on, but it won’t inspire Series A investors. They want to see that your startup uses data to drive decisions.

Build a data dashboard that tracks key metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), churn rate, sales pipeline velocity, and retention cohorts. Use these metrics to guide your strategy.

The best Series A startups don’t just collect data, they act on it. For example, are you adjusting your GTM strategy if a sales channel underperforms? Are you doubling down on customer segments with higher retention rates? If you’re unsure how to use metrics effectively, check out this past issue on setting operational metrics for actionable insights.

3. Strong Talent Structure and Support

In the seed stage, founders wear multiple hats. But scaling to Series A requires a strong team and clear processes. Investors will closely assess your leadership and organizational readiness at this stage.

Define roles and responsibilities for your core team. Identify leadership gaps and create a hiring plan for the next 12-18 months. Make sure your team has the tools and support they need to excel.

Series A companies are institutions in the making. Highlight your ability to attract top talent and how you are fostering a culture of accountability, innovation, and adaptability.

My Two Pesewas

Seed-stage companies are scrappy by nature, but Series A companies are all about scalability. These three pillars, GTM/ICP clarity, data-driven decision-making, and a strong talent foundation, signal to investors that you’re ready for the next level.

If you found this useful, share it with another emerging founder who’s getting ready to transition to being a Series A company.

That's all for today. As always, thank you for being an engaged reader. Let me know your thoughts on this issue.

Until next time,

Jasiel

Find me on X, LinkedIn or Book a 1:1 Call

Whenever you are ready, there are 3 ways I can help you:

1. Want to get your product, platform, or program in front of Africa’s next generation of founders? → Sponsor SDS and let’s build something great together.

2. Review your deck for investment: It takes less than 5 minutes to complete.

3. Improve your investor updates using these two templates.

^{*Ads are paid placements and not endorsements; we are not responsible for any actions or outcomes resulting from clicking or engaging with them.}